Growth & Campaigns Lead – Europe

Location: Edinburgh (Hybrid)
Reporting to: Head of European Marketing
Direct Reports: European Content Manager, Marketing Executive

We welcome part-time applications (0.9FTE or 0.8 FTE)

The Opportunity

We're looking for a commercially minded Growth & Campaigns Lead to drive member acquisition, engagement and retention across Europe, our largest region.

This role combines CRM, customer insight, campaign management and digital marketing to deliver measurable commercial outcomes. Working closely with colleagues across Digital, Commercial, Brand, Tech & Data and Member Experience, you'll develop and optimise campaigns that grow membership, increase customer lifetime value and support revenue growth.

Leading a small team, you'll bring together data, content and customer insight to ensure every campaign delivers maximum impact.

What You'll Be Responsible For

Growth & Campaign Strategy

· Develop and deliver the European growth and campaign plan aligned to business objectives.

· Drive member acquisition, engagement, retention and reactivation initiatives.

· Identify opportunities to improve online sales conversion, customer lifetime value and overall marketing effectiveness.

· Work with cross-functional stakeholders to support commercial and membership growth objectives.

CRM & Member Lifecycle Marketing

· Own lifecycle marketing activity across acquisition, onboarding, engagement, retention and reactivation.

· Develop customer journeys, segmentation and personalisation strategies.

· Ensure CRM activity is informed by customer insight, behaviour and commercial priorities.

· Support the effective use of marketing automation and customer communications.

Campaign Performance & Optimisation

· Plan and deliver integrated campaigns across CRM, digital, content, social and paid channels.

· Monitor campaign performance and optimise activity to improve results.

· Lead testing and experimentation across customer journeys, messaging and targeting.

· Use data and insight to inform future campaign planning and investment decisions.

Team management

· Line manage and develop the European Content Manager and Marketing Executive.

· Provide clear direction, coaching and support to ensure successful delivery.

· Foster a collaborative and performance-focused team culture.

Budget & Agency Management

· Support management of the European marketing budget and maximise return on investment.

· Manage agency and partner relationships where required.

· Monitor performance and ensure activity remains aligned to commercial priorities.

What You'll Bring

Essential

· Significant experience in CRM, growth marketing, digital marketing or campaign management.

· Strong understanding of customer lifecycle marketing and customer journeys.

· Experience delivering acquisition, engagement and retention campaigns.

· Data-driven approach to marketing and decision making.

· Experience managing budgets and evaluating marketing performance.

· Experience leading and developing team members.

· Excellent stakeholder management and communication skills.

Desirable

· Experience within membership, subscription, hospitality, premium consumer or lifestyle brands.

· Experience working across multiple European markets.

· Knowledge of CRM and marketing automation platforms.

· Interest in whisky, spirits or enthusiast communities.

Success in the Role

Success will be measured through:

· Member acquisition and conversion growth.

· Engagement, retention and reactivation performance.

· Campaign ROI and marketing effectiveness.

· Growth in customer lifetime value.

· Delivery of European marketing and growth objectives.

· Development and performance of the team.

For Company information and Employee Benefits , please head to your application link.

Job Types: Full-time, Part-time

Pay: Up to £50,000.00 per year

Expected hours: No more than 36.25 per week

Benefits:

• Company events
• Company pension
• Cycle to work scheme
• Employee discount
• Flexible schedule
• Health & wellbeing programme
• Life insurance
• Private medical insurance
• Sick pay
• Work from home

Work Location: Hybrid remote in Edinburgh (City of Edinburgh)