Digital Campaigns & CRM Officer

Join The Outdoors Group

Are you passionate about digital marketing, CRM and creating customer journeys that deliver real results?

The Outdoors Group is looking for a Digital Campaigns & CRM Officer to help shape how we engage with prospective employees, parents, schools, local authorities and other stakeholders across our growing organisation.

This is an exciting opportunity to take ownership of digital campaigns, CRM strategy, marketing automation and website optimisation while helping drive meaningful engagement and organisational growth.

About Us

The Outdoors Group is a growing organisation providing education, outdoor learning and support services for children, young people and adults across Devon.

We're a purpose-driven organisation that believes in creating positive outcomes for the people we support while building a workplace where our employees can thrive. We value collaboration, innovation, professional development and maintaining a healthy work-life balance.

What You'll Be Doing

As our Digital Campaigns & CRM Officer, you'll play a key role in delivering data-driven marketing that improves engagement, generates enquiries and supports organisational growth.

Your responsibilities will include:

• Managing and developing our CRM platforms and customer databases
• Creating customer journeys, lead nurturing workflows and marketing automation
• Planning and delivering targeted email marketing campaigns and newsletters
• Managing audience segmentation and communication strategies
• Developing digital campaigns across multiple brands
• Monitoring campaign performance and return on investment
• Running A/B testing to improve campaign performance
• Optimising website content, user journeys and landing pages
• Improving SEO and Generative Engine Optimisation (GEO) to increase online visibility
• Using Google Analytics 4, Search Console and other reporting tools to monitor performance
• Producing marketing reports, dashboards and recommendations
• Identifying opportunities to improve customer experience, engagement and conversion rates

This is a varied role where you'll combine creativity, analysis and strategy to deliver measurable marketing outcomes.

About You

You'll be an analytical digital marketer who enjoys using insight and technology to improve customer experiences and marketing performance.

We're looking for someone with experience in:

• CRM management and customer journey mapping
• Marketing automation and email marketing
• Audience segmentation and lead nurturing
• Google Analytics 4 and Search Console
• SEO and website optimisation
• WordPress website management
• Marketing performance reporting and data analysis
• Copywriting for a range of audiences
• Managing digital marketing campaigns from planning through to evaluation

It would be an advantage if you have experience with:

• HubSpot, Salesforce or similar CRM platforms
• Google Ads
• Conversion Rate Optimisation (CRO)
• Looker Studio or similar reporting tools
• Multi-brand organisations
• Education, charity or not-for-profit sectors

What We're Looking For

You'll be someone who is:

• Analytical and data-driven
• Strategic and commercially aware
• Curious about new technologies and AI-enabled marketing
• A confident communicator
• Proactive and solution focused
• Collaborative and relationship driven
• Highly organised with excellent attention to detail

Why Join The Outdoors Group?

Our people are at the heart of everything we do, and we're committed to helping them succeed.

We offer:

• Hybrid working opportunities
• A supportive and collaborative team
• Professional development and learning opportunities
• The opportunity to shape digital marketing across multiple brands
• A varied role with genuine autonomy
• A strong commitment to work-life balance
• The chance to make a positive impact through education and outdoor learning

Safeguarding

The Outdoors Group is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults.

This role is subject to satisfactory references, an Enhanced DBS check and all safer recruitment pre-employment checks.

Apply Today

If you're excited by digital marketing, CRM, marketing automation and using insight to create outstanding customer experiences, we'd love to hear from you.

Click Apply Now to submit your application.

Pay: £27,241.00 per year

Benefits:

• Casual dress
• Cycle to work scheme
• Employee discount
• Free parking
• Health & wellbeing programme
• On-site parking
• Work from home

Work Location: In person